Collaboration Aims to Raise Awareness for Company’s #DoWhatYouBelieve $10,000 Dream Fund

Outdoor Master, the leader in making pro-level outdoor gear accessible and affordable for all, today unveiled a partnership with Nashville-based musician JL Fulks. As part of the collaboration, the outdoor sports company has sponsored a new video from Fulks that illustrates how stand up paddleboarding and fishing are integral to providing him with inspiration in music and in life. The video is the first project of #OMxArtist, a campaign to show how people effectively use time in the outdoors for their physical, mental and spiritual well-being. It is now live for fans to watch on Outdoor Master YouTube.

The video launch comes amid Outdoor Master’s current contest #DoWhatYouBelieve, during which the company’s fans are competing for the opportunity to win $10,000 to fund their dream outdoor project. By the end of 2022, applicants must submit their idea, motivation and action plan. The top 10 will then be selected via public voting to receive $10,000 to support their project. The initiatives must be completed by the end of 2022.

The campaign is the brainchild of Outdoor Master founder Leo, and is part of the company’s larger commitment to pursuing equity and innovation in the outdoors. Those interested in applying for the #DoWhatYouBelieve dream fund can do so by visiting #DoWhatYouBelieve campaign page.


JL Fulks x Outdoor Master

Both the partnership with Fulks and the #DoWhatYouBelieve contest reinforce Outdoor Master’s larger goal of helping people enjoy the outdoors with cutting-edge, mid-priced products. Leo and the company co-founders strongly believe that everybody deserves the opportunity to enjoy participating in outdoor sports. Because price is often a critical component of pushing people away from outdoor activities, Outdoor Master strives to keep products affordable. The company also offers a Master Club, where customers can earn special discounts and rewards.

About Outdoor Master

Outdoor Master was launched in 2016 to offer outdoor activity enthusiasts functional, affordable and long-lasting outdoor gear. After successfully launching their first product, snow goggles, the company expanded to creating SUP boards and accessories, electric SUP pump, beach tents, bicycle helmets, and much more. Outdoor Master serves more than two million customers each year, and continuously practices the “Do What You Believe” mantra.

To learn more about Outdoor Master, visit here.

Kwido Hu

Kwido is a content marketing specialist at Outdoor Master who has over 5 years of experience in snowboarding, backpacking and paddle boarding. He graduated from Southern Utah University with a Marketing degree, and participated as an adventure leader at the university outdoor department. After joining Outdoor Master, Kwido has been producing specialty content in all outdoor sports topics, such as gear guides, basic tutorials, tips, safety training, and sustainability.

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